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Tag: society

The article by our MBA students Umut ÜNAL and Assoc.Prof. Mertcan TAŞÇIOĞLU Examining the Effect of Sustainability-Based Corporate Reputation on Consumer Behavior was published in Marketing Intelligence & Planning Journal

The article titled “Sustainable, therefore reputable: linking sustainability, reputation, and consumer behaviour“, co-authored by Umut ÜNAL, a master’s student of our University’s Institute of Graduate Studies, MBA program, and Assoc.Prof.Dr. Mertcan TAŞÇIOĞLU, a faculty member of the Faculty of Political Sciences,…